Tuesday, June 11, 2013

Isabel Marant Pour H and M

Pour = For, in French

If you have been following my blog or even my You Tube channel, you would probably already know that I love H&M. It is one of my favorite places to shop because they are always on top of trend, and the prices are affordable.

They also do collaborations with high-end designers, or sometimes have celebrities endorse their collections, so that people who cannot otherwise afford the designer's main stream high-end designs can get a designer label or endorsed item from there.

So now it's  French/Parisian designer Isabel Marant's turn to work her magic to produce a collection which will be available at H & M come Fall 2013. If you are not familiar with her work, you may have at least been familiar with those trend sneaker wedges worn last year, and well some part of this year! LOL! Check out her website www.isabelmarant.com to see more of her designs.

Her effortless style, has created a widely influential and successful take on Paris chic. Mixing urban attitude, boho elegance and rock ‘n’ roll spirit, she manages to deliver genuine French allure. For H&M, Isabel Marant will create a wardrobe of must-have pieces inspired by her signature style. Available from November 14, 2013, in around 250 stores worldwide and online, the collection features clothing and accessories for women and teenagers. Isabel will also, for the first time, create a collection for men.

Isabel Marant

Isabel says: “I am flattered by this collaboration. H&M works with the best designers and this invitation is an exciting honor. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian. You dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts. My take on fashion is all about personality."

Born and raised in Paris, Isabel Marant started customizing her own clothes while still at high school. A graduate of the famed Studio Berçot, Marant worked her way up the fashion system starting with a jewelry line, then adding knitwear, finally launching her eponymous collection in 1994. Today she runs an internationally successful fashion powerhouse with a string of boutiques worldwide. Her Parisian chic style, a mix of Bohemia and masculine tailoring, grows in popularity season after season.

I am excited to see this collection. Can't wait till it comes out.


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