Friday, March 22, 2013

Beyoncé For H&M - Face Of Summer 2013.

The face of H&M’s Summer campaign will be the global superstar Beyoncé Carter. The pieces in the collection are inspired by her style.  The campaign images were shot in Nassau, Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin, while the commercial was directed by Jonas Åkerlund. It was shot like a music video, and will be available to view online in its entirety, with edited versions for TV.

Click here for a sneak peak of the collection.

Beyoncé has worked with the in-house design team at H&M to create the perfect pieces for the heat of Summer. The collaborated concept was forged from the exploration of different emotions of women represented by the four elements - fire, water, earth, and wind.  25 percent of sales of will be donated to H&M for Water. H&M’s initiative with WaterAid has so far raised £2,650,000 since 2002!

I love to shop at H & M because of the affordable, fun and quality trendy pieces that they offer, as well as they are great corporate citizens who give back to their communities to support those in need. 

Being a fan of Mrs. Carter's style, I eagerly await to see what the line looks like. I used to shop at Deréon online, but that went under last year along with Baby Phat. 


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